What it does
Brand mentions usually get noticed once they have already blown up. Social Listening and Brand Mention Agent exists to move that moment earlier. You supply the mentions — exported from X, Reddit, forums, news or a listening platform — and it returns a daily digest: mention volume broken down by source and by whether the mention is about you, a competitor or the category; the sentiment distribution; the prominent topics from your keywords and the hashtags actually being used; the five posts most worth a human reply; and a 0 to 100 crisis risk score with an explicit band. The response ranking is priority by sentiment multiplied by reach, which is the ordering that matters. An angry post seen by four thousand people is a different problem from an angry post seen by nine, and a listening tool that sorts by recency buries the first one. The crisis score comes with named bands — low under 25, elevated to 44, high to 69, critical at 70 and above — and a high or critical level raises an urgent alert rather than sitting in a digest nobody opens until Monday. The guardrail is absolute and worth stating plainly: the agent never sends a reply. It drafts response guidance and ranks what deserves attention, and a human writes and sends. Automatic brand replies are disallowed in the design, not discouraged in the documentation. An automated reply to an angry customer at the wrong moment is how a small problem becomes the story. Mention text is sanitised for prompt injection before it reaches the model — and this is one of the places that matters most, since the input is public text that anyone can write specifically to be read by a brand's monitoring system. Each slice is callable alone: `score_crisis` for the number, `recommend_responses` for the reply queue, `score_sentiment`, `extract_topics`, `summarize_volume`. No connectors and no credentials. Built for brand and social managers.
Example prompts
- Here are today's brand mentions — anything I need to worry about?
- What is our crisis risk right now?
- Which five posts should someone reply to first?
