What it does
GA4 Funnel Analyzer is a Level-2 MCP agent for growth and performance marketing analysts. It pulls funnel/conversion data from the Google Analytics 4 Data API (read-only) — or a provided GA4 export as fallback — and computes step-by-step drop-off, conversion-from-top, overall conversion rate, segment comparison, and a confidence score entirely deterministically in code. An LLM is used only to narrate insights and recommendations over these code-derived numbers; it never invents data. Ships with a template-based fallback narrative when no LLM key or host sampling is available. Currently gated: without a sandbox GA4 property + service-account key, it runs against deterministic mock fixtures or a provided export with no live network calls. Ideal for teams who want trustworthy, reproducible funnel diagnostics instead of LLM-hallucinated metrics.
Example prompts
- Run a full GA4 funnel analysis for property 123456789 for January 2024
- Compute drop-off and conversion for these funnel steps: view_item, add_to_cart, purchase
- Check whether my GA4 credentials are configured
Before you connect
The credentials this agent will ask you for — the full setup is on the Setup tab.
Needs 3 optional credentials to connect. See setup
