What it does
PR and Press Release Agent turns a short announcement brief into the whole package: the release itself, quote suggestions, a ranked journalist media list, a personalised pitch per journalist, and a follow-up calendar anchored on your launch date. The media list is where the thinking is. Journalists are scored on a published, inspectable formula — 70% beat overlap, 20% region match, 10% outlet tier, with national weighted above trade above local — and returned ranked with the relevance score visible. You can disagree with the weighting and see exactly why a name ranked where it did, which is more than most media databases offer. Each pitch is drafted per journalist rather than blasted as one template, referencing their outlet and coverage angle. That is the difference between outreach and spam, and it is also the difference between a journalist opening your next email and filtering it. Which brings the guardrail: pitches are drafted and never sent. Mass journalist outreach is a reputation risk that is hard to undo — a badly targeted blast can cost you a beat reporter permanently — so every run carries an explicit human-approval flag and there is no send path in the code. One limitation stated plainly rather than buried: the journalist candidates come from a built-in sample database, not a live query. There is no web search or media-database connector wired in this build. The scoring, the pitch personalisation, the release structure and the calendar are all real and run on your brief — but if you need current, comprehensive journalist coverage for your specific market, this ranks a sample set rather than the live press landscape. Everything except the release prose is deterministic. Free text is sanitised before it reaches the model or the generated copy. Each piece is callable alone: `build_media_list`, `build_press_release`, `draft_pitches`, `build_follow_up_calendar`, `suggest_quotes`. No connectors and no credentials. Built for PR and product marketing managers.
Example prompts
- Build the PR package for our product launch next month
- Which journalists should we target for a funding announcement?
- Draft the press release for this announcement
