What it does
Real Estate Lead Scoring Pipeline merges Google Analytics 4 visitor behavior with HubSpot CRM contact history to compute a weighted buyer-intent score (listing views 35%, contact form 30%, email engagement 20%, time on site 15%). It ranks all visitors into hot (>=70), warm (>=40), or cold (<40) tiers, tags hot leads in HubSpot, and sends a daily digest to the assigned agent via Slack DM. Fully explainable scores with no black-box ML, GDPR/CCPA consent-mode compliant. Built for real estate brokerages and agents who want automated, explainable lead prioritization instead of manually cross-referencing web analytics and CRM data.
Example prompts
- Run the full lead scoring pipeline and send today's hot-lead digest
- Score these lead profiles by buyer intent
- Preview the hot and warm leads for this listing
Before you connect
The credentials this agent will ask you for — the full setup is on the Setup tab.
Needs 4 optional credentials to connect. See setup
